SCHEDULE

If there’s only one event you can attend in 2013, make it “Head, Heart, Hand”. In focused affinity sessions and inspiring general session presentations, the AIGA Design Conference is where you’ll get inspired, learn new skills, develop your professional practice and discuss the critical issues in your profession. Increase your knowledge, stimulate your design mind, make connections and more—register now!

 

Oct. 9, 2013
5:00 p.m. - 9:00 p.m.

Hosted by Mohawk, Rat Race Studios, Werner Design Werks and Studio on Fire

Mingle with your fellow typophiles and get an intimate look at the winning entries from the Type Directors Club's annual communication design and typeface competition. The TDC's juried exhibition showcases the most beautiful and ambitious work from today's best designers and typographers and features entries from across the globe. This year marks the TDC's 59th annual communication design competition and its 16th annual typeface design competition. This event is free and open to all "Head, Heart, Hand" attendees and their guests. Rat Race Studios is a 20-minute walk from the Minneapolis Convention Center.

Location:

Rat Race Studios
1625 Hennepin Avenue, Suite 150 (Alley entrance)

Hours:

Opening Night Preview Party
Wednesday, October 9, 2013
5:00–9:00 p.m. 

Exhibit hours
Thursday, October 10, 2013
4:00–7:00 p.m. 

Friday, October 11, 2013
4:00–7:00 p.m. 

Saturday, October 12, 2013
11:00 a.m.–3:00 p.m.

To arrange a visit outside of these hours, please contact Sharon Werner at w@wdw.com.

Oct. 10, 2013
8:00 a.m.
Registration opens
Foyer, Minneapolis Convention Center
8:30 a.m. - 3:30 p.m.

Presented by the AIGA Design Educators Community

Sponsored by Adobe

Workshops, moderated conversations and panels by educators, for educators.

8:30 a.m. - 10:15 a.m.
Michael R. Gibson, The University of North Texas
Room 101B, Level One

Fee: $40

Effective research, whether it has the word “design” placed in front of it or not, is deliberate. It is guided by formalized processes that help those who employ them collect, process, synthesize, distill, evaluate and use data to generate value, new knowledge and—in the case of design research—authentic solutions. Design research, as part of the fundamental learning experience that underpins a design curriculum, achieves two primary goals on behalf of real-world populations and individuals. First, it imbues students and faculty with the necessary thinking abilities and empathy to design in a contextually aware manner. Second, it helps these students and faculty learn to recognize, strategically operationalize and critically evaluate opportunities to develop breakthrough products, programs, communications systems, experiences and services.

This workshop will familiarize participants with select strategic and tactical means for introducing students to the process of gathering and synthesizing the knowledge gleaned from analyzing human experiences. Participants will also be presented with information that will help them incorporate learning experiences informed by design research into their curriculums.

8:30 a.m. - 10:15 a.m.
Annabelle Gould, University of Washington
Room 101C, Level One

A moderated conversation with Annabelle Gould

What constitutes an effective graduate thesis in design? What sorts of questions form a “valid” area of inquiry? How much research versus making or writing is necessary to deliver a final thesis? These are all commonly raised questions about guiding a graduate thesis. While outcomes and timelines vary among programs, at present there isn’t a set of common guidelines around which to form and judge a thesis. This discussion, open to educators who are involved in graduate design programs and thesis committees, will act as an open forum where participants can exchange ideas about what constitutes a valid thesis project.

8:30 a.m. - 10:15 a.m.
Dori Griffin, University of Southern Mississippi; Gary Rozanc, Columbia College Chicago; Andrea Marks, Oregon State University; Pamela Napier, Herron School of Art & Design; Andre Murnieks, University of Notre Dame; Terri Wada, Herron School of Art and Design
Room 101D, Level One

A selection of presentations on design thinking in the context of design education featuring: Dori Griffin, University of Southern Mississippi, “The Question of Relative Merit: Teaching Students to Evaluate the Design Solutions”; Andrea Marks, Oregon State University, “A Senior Project”; Andre Murnieks, University of Notre Dame, “Telling a Design Story”; Pamela Napier and Terri Wada, Herron School of Art and Design, “The Power of Design Thinking”; and Gary Rozanc, Columbia College Chicago, “Instituting an Inquiry-based Design Pedagogy”

8:30 a.m. - 10:15 a.m.
Maria Rogal, University of Florida; Don Dempsey, Cabrini College; Leslie Friesen, University of Louisville; Karen Bright, Monmouth University; Brooke Scherer, University of Tampa
Room 101E, Level One

A selection of presentations on social impact in the context of design education featuring: Karen Bright, Monmouth University, “For the Love of Type”; Don Dempsey, Cabrini College, “Graphic Design and the Capstone Project: Connecting with the Core”; Leslie Friesen, University of Louisville, “Successes and Challenges in Teaching a Pro Bono Community Engagement Course”; Maria Rogal, University of Florida, “Out of the Studio, Into the Field”; and Brooke Scherer, University of Tampa, “Consciously Creative: Where Sustainability Meets Design Education”.

10:30 a.m. - 12:15 p.m.
Bernard Canniffe, Ringling College of Art and Design
Room 101B, Level One

Fee: $40

This workshop focuses on how to effectively engage communities in meaningful and relevant work. In this session, participants will go through a series of creative exercises that foster conversation and collaboration. This is an ideal workshop for educators and designers who are looking to develop courses or projects in—and with—communities. Bernard Canniffe has led this workshop at design conferences and universities around the world.

10:30 a.m. - 12:15 p.m.
Petrula Vrontikis, Art Center College of Design
Room 101C, Level One

A moderated conversation with Petrula Vrontikis

One of the motivations paramount to educators is mentoring. Joining Petrula Vrontikis, Terry Irwin, Michael Vanderbyl, Louise Sandhaus and Eric Heiman will share anecdotes about influential design educators and the life-changing relationships that shaped their careers. The discussion will explore both sides of the experience, as reciprocity is at the heart of the mentorship. Attendees will also explore how helping others discover and channel their potential and passion can impact the next generation leaders in design and education.

10:30 a.m. - 12:15 p.m.
Lisa Fontaine, Iowa State University; Jeanne Komp, Cabrini College; Laura Huaracha, Carthage College; Heather Corcoran, Washington University in St. Louis
Room 101D, Level One

A selection of presentations on design thinking in the context of design education featuring: Heather Corcoran, Washington University in St. Louis, “Building Digital Tools in Health and Education: New Opportunities for Group and Individual Learning”; Lisa Fontaine, Iowa State University, “Learning Design by Designing Learning Experiences: A Case Study in the Development of Strategic Thinking Skills Through the Design of Interactive Exhibitions”; Laura Huaracha, Carthage College, “Utilizing Interdisciplinary Heads: Teaching the Visualization of Ecological and Conservative Issues”; Jeanne Komp, Cabrini College, “Multidisciplinary Learning in Graphic Design Education”; and Gabriel Schaffzin, Massachusetts College of Art and Design, “A Dialectic on Speculative Design in the Service of Innovative Design Pedagogy”.

10:30 a.m. - 12:15 p.m.
Cassie Hester, University of West Georgia; Sherry Saunders, Lamar University; Erica Chaikin, University of Houston; Suzanne Powney, Mississippi State University; Sherry Blankenship, Ohio University; Roselynn Newton, Texas State University
Room 101E, Level One

A selection of presentations on the craft of design in the context of design education featuring: Sherry Blankenship, Ohio University, “A New Foundations Program”; Erica Chaikin, University of Houston, “Making by Hand”; Cassie Hester and Joey Hannaford, University of West Georgia, “The Play Instinct in Design Education”; Suzanne Powney, Mississippi State University and Roselynn Newton, Texas State University, “Tactile Impression: The Reemergence of Craft Through Letterpress in a Typographic Design Curriculum”; and Sherry Saunders, Lamar University, “Coding as Craft?”.

1:30 p.m. - 3:15 p.m.
Lara McCormick, New Hampshire Institute of Art
Room 101B, Level One

Fee: $40

Now more than ever, the ability to hand letter offers designers a wider range of typographic solutions than what’s available digitally. How do we teach hand lettering in the curriculum? At what level in a student’s design education should it be introduced? This hands-on workshop will focus on different ways to approach teaching hand lettering. Participants will be introduced to various styles and executions of lettering, and they will learn how these elements can be applied in graphic design. Attendees will also receive resources and guidelines that may be taken back to the classroom. 

1:30 p.m. - 3:15 p.m.
Piyush Patel, Digital Tutors
Room 101C, Level One

A moderated conversation with Piyush Patel

Everyday it becomes exponentially harder to manage and prepare today’s design classroom and curriculum. Design instructors have to juggle constantly changing software, shifting administrative requirements and evolving design trends, which can lead to a frustrating teaching and learning experience. This session will help you learn techniques to address the roadblocks you encounter and focus on what matters most: helping your students prepare for their creative careers.

 

1:30 p.m. - 3:15 p.m.
Maribeth Kradel-Weitzel, Philadelphia University; Marty Lane, Kansas City Art Institute; Jonathan Cook, University of Washington; Carolyn Staples, University of Tennessee; Frank Baseman, Philadelphia University; Neil Ward, University of Tennessee
Room 101D, Level One

A selection of presentations on design thinking in the context of design education featuring: Frank Baseman, Philadelphia University, “The Trials and Tribulations of Working on Real-World Interdisciplinary Projects”; Jonathan Cook, University of Washington, “Preparing Students for the Growing Context of Design Practice”; Maribeth Kradel-Weitzel and Ronald Kander, Philadelphia University, “A New Model for Interdisciplinary Education”; Marty Lane and Jamie Gray, Kansas City Art Institute, “Tailoring Communication Experiences”; and Carolyn Staples and Neil Ward, University of Tennessee, “Designer Research Game”.

1:30 p.m. - 3:15 p.m.
Jessica Barness, Kent State University; Julie Longo, University of Minnesota; Joshua Singer, San Francisco State University; Cyndi Wiley, Grand View University; Aaron Ganci, Herron School of Art & Design; Stacy Asher, San Francisco State University
Room 101E, Level One

A selection of presentations on social impact in the context of design education featuring: Jessica Barness, Kent State University, “Translating Science with Design's Personal Voices: Toward A Critical Collaboration”; Aaron Ganci, Herron School of Art and Design, “Finding Real Problems: Using Participatory Design Research Methods to Help Students Propose and Design New Applications”; Julie Longo, University of Minnesota, “Change by Design: Stories of Experience, Strength and Hope”; Joshua Singer and Stacy Asher, San Francisco State University, “Crafting Stories About Water and the City: Transdisciplinary Design Collaboration for Social Impact and Pedagogical Methods”; and Cyndi Wiley, Grand View University, “Empathy, Connectivity, Authenticity, Trust and Spirituality: A Pedagogical Framework for Interaction Design”. 

9:30 a.m. - 12:00 p.m.

Take a tour of some of the best design firms in Minneapolis. Pre-registration is required through the AIGA Minnesota website. If you are already registered for the conference, click here to sign up. Transportation provided; buses depart from the front of the Convention Center on Second Avenue South.

AIGA Members: $45
All Nonmembers: $70

9:30 a.m. - 12:00 p.m.

Making stops at:

Space 150, a creative digital, media and strategy design firm.

Adsoka, a small marketing, design and communications agency.

Clockwork, an award-winning digital design and development team.

9:30 a.m. - 12:00 p.m.

Making stops at:

Anthem/Schawk, a photography, marketing, communications and design agency.

Olive & Company, a growing marketing design agency.

Sevnthsin, an award-winning digital design shop.

9:30 a.m. - 12:00 p.m.

Making stops at:

Boom Island, a retail design agency.

Knock Inc., an award-winning design agency, with many retail space projects.

OLSON, a large advertising agency.

9:30 a.m. - 12:00 p.m.

Making stops at:

Larsen, a large agency focusing on brand, design and marketing.

Aesthetic Apparatus, a commercial art and printmaking studio.

Replace (formerly Spunk Design Machine), a small creative boutique shop which focuses on identity, package and poster design.

9:30 a.m. - 12:00 p.m.

Making stops at:

Zeus Jones, an award-winning small design boutique specializing in branding and digital design.

Walker Art Center, an art museum and outdoor scuplture garden.

YYES, a small design and advertising shop.

9:30 a.m. - 12:00 p.m.

Making stops at:

Carbon Collaborative, a branding and identity shop specializing in interiors.

OrangeSeed Design, a branding and marketing agency.

The Thorburn Group, an identity and print design agency.

12:00 p.m. - 4:00 p.m.

Visit our partners' booths in the Design Fair. You'll be introduced to the newest products on the market, from the latest in software innovation to unique tools that will help you do your job better and more efficiently.

Check out the activities in the hands-on studio, also in the Design Fair. From letterpress to screen-printing, create a custom “Head, Heart, Hand” souvenir that you can take home.

12:00 p.m. - 4:00 p.m.

Bikes are the world’s most fun, accessible way to get around. Posters are the world’s most fun, accessible art form. ARTCRANK brings them together. ARTCRANK stages live events featuring bike-inspired posters by local artists and designers. They began in 2007 with a single show in Minneapolis. This year, they will hold U.S. shows in Austin, Minneapolis, Chicago, St. Louis, Seattle, Boston, Denver, New York, Portland, San Francisco and Los Angeles. They’ll also stage their fourth show in London, as well as their first events in Manchester and Paris.

ARTCRANK works with AIGA chapters across the country to recruit designers for their events. And they give back to the communities that host and support their shows through their Cause Partner program, which donates thousands of dollars to local, national and international charities.

12:30 p.m. - 3:00 p.m.

Take a tour of some of the best design firms in Minneapolis. Pre-registration is required through the AIGA Minnesota website. If you are already registered for the conference, click here to sign up. Transportation provided; buses depart from the front of the Convention Center on Second Avenue South.

AIGA Members: $45
All Nonmembers: $70

12:30 p.m. - 3:00 p.m.

Making stops at:

Duffy & Partners, a small creative design firm specializing in packaging and identity.

Lacek Group, an advertising agency, owned by Ogilvy & Mather.

Little & Co, a branding and design firm.

12:30 p.m. - 3:00 p.m.

Making stops at:

Imagehaus, a small design firm focusing on branding, print and advertising.

Shinebox Creative, a growing consumer and branding agency.

Sussner, a small scale award-winning design boutique.

12:30 p.m. - 3:00 p.m.

Making stops at:

Capsule, a small design and branding firm.

FRWD, a digital, strategy and consulting agency.

Ham in the Fridge, a small, interactive firm specializing in illustration and game design.

12:30 p.m. - 3:00 p.m.

Making stops at:

Ideas That Kick, a small, award-winning branding and packaging boutique.

Schermer, a creative and strategic B2B advertising agency.

Target Studio, Target's award-winning in-house creative agency.

12:30 p.m. - 3:00 p.m.

Making stops at: 

Carmichael Lynch, a large award-winning advertising agency.

FAME, a small award-winning creative design firm specializing in retail design.

Martin Williams, a large award-winning advertising agency.

12:30 p.m. - 3:00 p.m.

Making stops at: 

Franke+Fiorella, an award-winning corporate branding and identity design firm.

Periscope, a large award-winning advertising agency.

Studio On Fire, a specialty printing and letterpress studio.

Please note: this tour will no longer stop at VSA Partners.

12:45 p.m. - 3:30 p.m.
Faythe Levine, Sign Painters; Alissa Walker, A Walker in LA; Maria Giudice, Facebook, Inc., Hot Studio; Scott Stowell, Open; Colleen Corcoran, Designed by Colleen
Auditorium Room 1, Level One

Sponsored by Monotype

The Emerging Designers Symposium, a conference within a conference, is tailored to students and young designers about to enter the competitive profession of graphic design. Pre-registration is strongly encouraged at no additional cost. If you are already registered for the conference, click here to sign up for the symposium.

 

12:45 p.m. - 3:30 p.m.
Auditorium Room 1, Level One

In 1998, I rented an office in Manhattan and put up a sign that said “Open.” A few months ago, Alissa Walker emailed me to ask if I would speak at this conference. This talk is about what happened in-between. When I started out, I wanted to work on my own and make better things. Now I want to work with other people to make things better. Somebody at the Cooper-Hewitt, National Design Museum once said that I embrace “an open notion of the term ‘office,’ inviting different participants to every project.” That sounds good to me. As it turns out, everything is connected and everything is an opportunity—if you’re paying attention. So over the last few years, I’ve done a bunch of talks called “Pay Attention.” Every one of them is unique. This one will be no different, except it’ll be the best (and shortest) one yet. Please join me for an overwhelming twenty minutes full of new (and old) stories about new (and old) work from fifteen years of making “design for people.”

12:45 p.m. - 3:30 p.m.
Maria Giudice, Facebook, Inc., Hot Studio
Auditorium Room 1, Level One

Designers have moved from being seen as makers of artifacts to central players in innovative organizations. Design is the connective tissue to a new way of thinking and a new way of working in today’s business world. A DEO, or design executive officer, is a combination of strategic business executive and creative problem solver. They see themselves as catalysts for transformation and as agents of cultural change. With this perspective and these abilities, the DEO looks at business problems as design problems, solvable through the right mix of imagination and metrics. In this discussion, we’ll explore the mindsets, processes and practices common to creative business leaders. We’ll untangle the characteristics and qualities that distinguish great creative leaders from their non-creative counterparts, and you’ll learn how to uncover your own skills as a creative leader within your organization.

12:45 p.m. - 3:30 p.m.
Colleen Corcoran, Designed by Colleen
Auditorium Room 1, Level One

How can graphic design make cities better and more enjoyable places to live—and in turn make humans better inhabiters of these cities? Not by shaming people into changing their lifestyles but by using narrative, humor and visual communication to demonstrate that a politically and socially engaged, environmentally friendly and active lifestyle can, in fact, be easy and more fun. Colleen Corcoran will present several case studies of community organizations she works with in Los Angeles who, each in their own way, are creating a better urban experience for the people living there. These organizations are using graphic design to engage both policy-makers and the public in unconventional ways, thus creating effective and permanent change in their communities. 

12:45 p.m. - 3:30 p.m.
Faythe Levine, Sign Painters
Auditorium Room 1, Level One

Multidisciplinary artist Faythe Levine presents a visual tour of her work as an independent researcher, curator and documentarian from the past ten years. Her presentation will include stories and behind-the-scenes photographs of her current projects, including her most recent book and documentary, Sign Painters; an ongoing photo essay project about alternative land projects; and a barely established research project about Mimi Garneau, a sword swallower from the early twentieth century. Levine will also discuss her work as a curator and the projects she has orchestrated, including large-scale installations, craft fairs and “happenings.” Learning to play creative matchmaker, finding inspiration around her and connecting the dots are all part of Levine’s process.

1:30 p.m. - 3:30 p.m.

Fee: $35

Enhance your skillset and build your practice by attending a professional development workshop. Pre-registration and an additional fee is required. If you are already registered for the conference, click here to sign up.

1:30 p.m. - 3:30 p.m.
Jeni Herberger, Jeni Herberger Creative Concepts
Room 101I, Level One

Underutilized and overworked? As companies look to expand revenue potential, the demand for visual communications comes increasingly close to critical mass. Marketing and creative teams cannot become successful strategic partners with the company stakeholders without a clear vision, outward-facing service offerings and goals for growth. In this workshop, you will learn to create and market your department’s “mission statement” to key stakeholders; develop methods to “prove value” to corporate stakeholders; and identify department capabilities, organizational structure and process demands. 

1:30 p.m. - 3:30 p.m.
Dave Fellman, Dave Fellman & Associates
Room 101G, Level One

It’s been said that there are talented graphic designers and successful graphic designers, but not every designer is both talented and successful. What makes the difference? Often, it’s simply the ability to sell your talent and develop customers who will pay you for your creativity and skill. In other words, you have to put on your “selling hat” to get results. In this fast-moving seminar, Dave Fellman will show you how to be more effective when selling and how to accomplish the maximum in a minimum amount of time. Learn how to set reasonable expectations, identify the best prospects, overcome common objections and win in price negotiations.

 

1:30 p.m. - 3:30 p.m.
Room 101J, Level One

What is the ideal business model for a creative team and what organizational structure best accommodates both short-term and long-term needs? In this session, designed for principals of established and emerging creative firms, Emily Ruth Cohen will explore various best practice business models, evaluate strengths and weaknesses of each and discuss the various factors that must be considered in defining the ideal model. Topics explored will encompass the ideal size and structure of your team, the best roles within each model and even firm nomenclature: Design firm? Agency? Creative agency? In this session, each attendee will evaluate and discuss their current business model and then workshop improvements and refinements. 

 

1:30 p.m. - 3:30 p.m.
David C. Baker, ReCourses, Inc.
Room 101F, Level One

What is the best way to tackle situations in which you care more than the client does, and how do you spot these situations before they become problematic?You only have two choices when faced with these issues. Neither is automatically right, and both must be handled with purpose and awareness of potential consequences. David Baker explores this challenge by discussing why experts in the greater marketing field leave their profession an average of six years before professionals in other fields. You’ll come away with the tools necessary to spot—and deal with—problematic situations in the future.

4:00 p.m. - 6:30 p.m.
Auditorium, Level One

Join 1,500 attendees as we kick-off “Head, Heart, Hand” with inspiring speakers and the exciting first round of Command X: Season 4.

4:15 p.m. - 4:30 p.m.
Eric Baker, Eric Baker Design
Auditorium, Level One

This opening presentation offers a visual and inspirational interpretation of the conference theme. It addresses history, inspiration and creativity—where we find it and how it can alter the way we think and see the world—from the banal to the ecstatic, from science to art, from Duchamp to Einstein and from high to low. The men and women of art and design that shaped our world and have gone before us leave a path to follow and learn from… How can we know where we are going if we pay no attention to the past? It is important to consider our roots and our youthful aspirations and dreams; isn’t that why we are here?

Embrace the future but always keep an eye in the rear-view mirror.

4:30 p.m. - 5:00 p.m.
Andrew Blauvelt, Walker Art Center
Auditorium, Level One

The Walker Art Center has been an advocate of design for nearly 75 years. Despite the hundreds of exhibitions, programs, publications and projects undertaken by its award-winning in-house design studio, the center has not collected design or architecture in any formal way. In this presentation, Andrew Blauvelt will attempt to rectify that omission by presenting a virtual design collection comprised of examples drawn from around the state of Minnesota that amplify the conference theme of “Head, Heart, Hand.” From the surprising and off-beat to the canonical and reverential, think of this as a virtual bus tour of Minnesota design without leaving the comfort and safety of your auditorium seat.

5:00 p.m. - 5:30 p.m.
Nicole Jacek, NJ(L.A.)™
Auditorium, Level One

Nicole Jacek grew up in a little village in Germany. She dreamt of becoming a designer who lived and worked in New York City for her favorite design studio on the planet while making tons of cash and living happily ever after, of course, in a penthouse overlooking Manhattan. Bada-Boom! Then reality kicked in: no money, living in a run-down hotel room, no job that paid the monthly salary and 100-hour workweeks. Jacek has no regrets. She’ll share the journey of how she made herself creative director at karlssonwilker, inc. and ended up working for clients such as MINI/BMW and Vitra. She’ll also discuss what changed when she opened up her own company the land of Mickey Mouse—Venice Beach, California—in May 2013.

5:45 p.m. - 6:15 p.m.
Auditorium, Level One

How? You can be cautious or you can be creative (but there’s no such thing as a “cautious creative”).

6:15 p.m. - 6:30 p.m.
Jessica Helfand, Winterhouse; Jennifer Morla, Morla Design; Lucille Tenazas, Tenazas Design; Michael Vanderbyl, Vanderbyl Design; Matteo Bologna, Mucca Design; Lorraine Wild, Green Dragon Office
Auditorium, Level One


Sponsored by Target

Command X: Season 4 kicks off! Meet the seven contestants as they present their first design assignment. The audience casts their votes and two contestants are eliminated. The remaining contestants are assigned an AIGA Medalist mentors, who will guide the contestants throughout the competition. Then the cast is given their next assignment, which they have 24 hours to complete.

6:30 p.m. - 8:30 p.m.
Design Fair

Presented by Adobe, Aquent and Shutterstock

The opening night reception will take place in the Design Fair on Thursday, October 10. Join us in the exhibit area for tempting food, an open bar and a chance to meet the exhibiting sponsors and do lots of networking. The hands-on studio will also be open.

6:30 p.m. - 7:15 p.m.

Meet Maria Giudice, director of product design at Facebook and get a signed copy of Rise of the DEO: Leadership by Design.

7:30 p.m. - 8:15 p.m.
Design and Bookstore

Meet advertising legend George Lois and have him sign a copy of his book Damn Good Advise (For People with Talent!).

7:30 p.m. - 8:30 p.m.
Room 101I, Level One

Join fellow design educators for a series of fast-paced presentations.

8:00 p.m. - 10:30 p.m.

Join AIGA Minnesota as they celebrate the opening of the (Re)Design Awards exhibition from 8:00–10:30 p.m. This event is free to all “Head, Heart, Hand” attendees with a conference badge. There will be a cash bar and light snacks. A special opening reception will take place from 6:00–8:00 p.m. with catered food and a Q&A session with the judges. The opening reception requires the purchase of a separate, additional ticket.

Directions to the (Re)Design Awards Show from the convention center.

St. Anthony Main Event Centre
219 Southeast Main Street
Minneapolis, MN 55414

Transportation is on your own. 

9:00 p.m. - 11:00 p.m.
Faythe Levine, Sign Painters
Auditorium Room 2, Level One

There was a time, as recently as the 1980s, when storefronts, murals, banners, barn signs, billboards and even street signs were all hand lettered with brush and paint. Today, as with many skilled trades, the sign industry has been overrun by the techno-fueled promise of quicker and cheaper. The resulting proliferation of computer designed, die-cut vinyl lettering and inkjet printers has ushered a creeping sameness into our landscape. Fortunately, there is a growing interest in seeking out traditional sign painters and a renaissance in the trade. In 2010, filmmakers Faythe Levine, coauthor of Handmade Nation, and Sam Macon began documenting these dedicated practitioners, their time-honored methods and their appreciation for quality and craftsmanship. This documentary profiles sign painters young and old, from the new vanguard working solo to collaborative shops such as San Francisco’s New Bohemia Signs and Colossal Media’s Sky High Murals in New York.

Oct. 11, 2013
7:15 a.m. - 9:00 a.m.
Auditorium Room 1, Level One

Join this session to gain an in-depth understanding of what it means to be a Creative Cloud member. Your creativity will be reignited once you see the latest updates to the tools and services you love. Plus, you’ll learn how you can use your traditional design skills to create HTML websites and produce cutting-edge iPad publications—without writing code. You’ll also find new ways to collaborate with your teams and clients and learn how to share your greatest work with the creative community using Behance ProSite. This workshop is free and pre-registration is encouraged.

7:30 a.m. - 9:00 a.m.

Sponsored by Adobe

Continental breakfast will be available and exhibits will be open.

7:45 a.m. - 8:45 a.m.
Randy Hunt, Etsy, Inc.; George Lois; Ben Levitz, Studio On Fire; Kevin Gilboe, 3M; Ruki Ravikumar, University of Central Oklahoma; Drew Davies, Oxide Design Co; Deborah Adler, Adler Design
Design Fair

Sit down for a conversation with your design hero at a roundtable. Pre-registration is required and you may only sign up for one roundtable during “Head, Heart, Hand”.

All roundtables are filled:

  • Deborah Adler
  • Drew Davies
  • Kevin Gilboe
  • Randy Hunt
  • Ben Levitz
  • George Lois
  • Ruki Ravikumar
9:00 a.m. - 10:45 a.m.
Auditorium, Level One

Hear from more engaging speakers and get an update on the Command X: Season 4 contestants.

9:00 a.m. - 9:15 a.m.
Sean Adams, AdamsMorioka; Matteo Bologna, Mucca Design
Auditorium, Level One


Sponsored by Target

Join Sean Adams as he checks in with the Command X contestants and their AIGA Medalist mentors at the Command X workstation.

9:25 a.m. - 10:55 a.m.
Paulina Reyes, Mother New York
Auditorium, Level One

In this talk, Paulina Reyes explores the importance of allowing your personal experience, relationships, individual passions, childhood memories, hobbies, journals and artistic expressions to seep into your work. It is through living stories that we become better storytellers, through unique experiences that we become aware of unique needs, through human encounters that we become better communicators and through multidisciplinary activities that original thoughts arrive. These ideas come to life as we see a selection of Reyes’ work throughout her career. 

10:10 a.m. - 10:40 a.m.
Danny Yount, Danny Yount Design
Auditorium, Level One

What makes a good title sequence? How do you set the tone for a television series or film in 90 seconds? What do Hollywood directors want to see in a presentation? Danny Yount will walk attendees through the stories behind many of the most recognizable film title sequences in the last decade, including Kiss Kiss Bang BangSherlock HolmesIron Man 3 and Oblivion. You’ll find the discussion inviting and very human.

10:45 a.m. - 11:30 a.m.
Refreshment break, sponsored by Adobe
Foyer
11:30 a.m. - 12:45 p.m.

Choose to attend one of a dozen affinity sessions on subjects ranging from typography and design theory to branding and globalism.

11:30 a.m. - 12:45 p.m.
Jessica Karle Heltzel, General Assembly, Kern and Burn and The People's Pennant; Tim Hoover, Kern and Burn and The People's Pennant; Jen Bilik, Knock Knock; Jake Nickell, Threadless; Matt Stevens, The Design Office of Matt Stevens
Auditorium Room 1, Level One

Today’s designers realize that they have all the skills necessary to create successful businesses and build careers without clients. So how do they do it? In this panel with leading design entrepreneurs, Jessica Karle Heltzel and Tim Hoover from Kern and Burn will facilitate candid conversations among those who have founded startups, channeled personal passions into self-made careers and taken risks to do what they love. We’ll discuss whether the client-service model is a thing of the past, and participants will discover how these pioneers continue to push the definition of design.

 

11:30 a.m. - 12:45 p.m.
Room 101D, Level One

The chance to redefine what design means in a 111-year-old Fortune 100 innovation company isn’t an opportunity that comes along every day. In the past 18 months, the identity, process and stature of design at 3M has undergone a radical transformation that continues to accelerate towards a game-changing competency. Kevin Gilboe, head of global design, will take attendees through the tenets of the new design culture at 3M. He’ll discuss the importance of a holistic approach that fuses points on the spectrum of design thinking: graphic, brand, product and interactive. He’ll also explore what it means to build a holistically minded team where leaders coming from all design perspectives connect and inspire each other.

 

11:30 a.m. - 12:45 p.m.
Bill Moran, Hamilton Wood Type and Printing Museum; Jim Moran, Hamilton Wood Type and Printing Museum; Ben Levitz, Studio On Fire
Auditorium Room 2, Level One

On the verge of becoming obsolete 30 years ago, letterpress has experienced a resurgence over the past decade. Aesthetic considerations, technical challenges and pitfalls associated with this specialty craft must be contemplated when printing. Join Ben Levitz from the award-winning Studio on Fire and the Moran brothers from the Hamilton Wood Type and Printing Museum as they tackle the ups and downs of polymer plates and moveable type. They’ll discuss how to optimize your design for letterpress and get the most out of your next project.

11:30 a.m. - 12:45 p.m.
Sean Brennan, Continuum
Room 101C, Level One

Generation Me. Idealists. Technology natives. Self-entitled slackers. Social media addicts. These are some of the stereotypes of Generation Y: the Millennials. Beneath the stereotypes, there is a clear shift in how this generation approaches the world, and this shift will have a significant impact on how we design products and services in the future. As designers, we need to figure out how to deliver for this audience. How do we compete for their attention, time and wallets in today’s world of hyper-connectedness and unfettered opportunity? Whether you’re a Baby Boomer, a member of Generation X or a Millennial yourself, you’ll gain insight into what Gen Y values and why it matters for the future.  

11:30 a.m. - 12:45 p.m.
Anne Burdick, Art Center College of Design; Erica Kochi, UNICEF’s Innovation Unit; Lee Davis, Maryland Institute College of Art; Sean Donahue, Art Center College of Design
Room 101B, Level One

From policy advocacy to on-the-ground fieldwork, exciting new roles await designers interested in social issues within international contexts. Through innovation initiatives, international development agencies, foundations and national governments are building design directly into their strategy and organizational structure. How might designers prepare for the new roles and responsibilities that come with this work? How might the complexity of this work expand our thinking about what design is—and should—be? Using case studies, this session will bring together leaders and educators who bring distinct approaches to design for development, including social enterprise, information technology and design-based research and civic media.

11:30 a.m. - 12:45 p.m.
Michael Westcott, Design Management Institute; Rob Wallace, Wallace Church Inc.
Room 101G, Level One

Two new studies by the Design Management Institute (DMI) offer a look at the landscape of design and design thinking in organizations: how it is defined and how it is evaluated. This session will address two important questions. What is design worth? And how do we create more design leaders? Many of us understand the value that design and design thinking brings to brands, corporations and experiences. DMI has undertaken research with design leaders across multiple disciplines and industries to identify the best ways to prove the value of design and design thinking. Bypassing subjective measures, DMI uncovers hard, quantitative outcomes such as increased sales, profits, market share growth and market valuation driven by design and design thinking. This fast-paced, information-rich talk will give you the tools to elevate design’s value to clients and beyond.

11:30 a.m. - 12:45 p.m.
Sagi Haviv, Chermayeff & Geismar & Haviv
Auditorium Room 3, Level One

Sagi Haviv will talk about his career so far, from Cooper Union to an internship at (formerly) Chermayeff & Geismar Inc., to becoming a named partner ten years later. He’ll take attendees through what it’s like to work in collaboration with Ivan Chermayeff and Tom Geismar—the design pioneers and the people.

Using examples of his own work, such as the identities for the Library of Congress (2008), Armani Exchange (2009) and Harvard University Press (2012)—as well as the firm’s earlier projects, like the iconic identities for Chase Bank (1960) and Mobil Oil (1964)—Haviv will discuss how his design work is rooted in and branches out from his partners’ practice.

11:30 a.m. - 12:45 p.m.
Lara McCormick, New Hampshire Institute of Art; Jay Coogan, Minneapolis College of Art & Design; Amy Johnson, University of Central Oklahoma
Room 101F, Level One

This panel will address the role design education plays in igniting social change. Topics include the “Design for Good for Education” initiative, student-run practices and the MCAD Works program, an umbrella for community service projects.

11:30 a.m. - 12:45 p.m.
Eve Claxton, StoryCorps
Room 101E, Level One

Whether you’re pitching to a client or selling to a consumer, the ability to tell a story can be a powerful tool for persuasion. Stories capture people’s attention. They help create buy-in. And they make you and your vision instantly memorable to others. In this one-hour presentation, Eve Claxton—a writer, editor and radio producer—demonstrates simple storytelling techniques for bringing a compelling arc to your personal anecdotes, brand descriptions, pitches and presentations. This session is essential for anyone who regularly communicates in his or her work life. 

11:30 a.m. - 12:45 p.m.
Kurt Andersen, Studio 360; Ruth Ansel
Room 200F&G, Level Two

Question: What does the youngest art director of Harper’s Bazaar do for an encore? Answer: She stays relevant. In a career spanning nearly five decades, Ruth Ansel has pushed the boundaries of magazine design and—in the process—the history of modern graphic design. From Harper’s Bazaar to The New York Times Magazine to Vanity Fair (to name a few), she talks both intimately and authoritatively about everything and everyone from Richard Avedon to Diana Vreeland to Andy Warhol to Annie Leibovitz.

11:30 a.m. - 12:45 p.m.
Karl Isaac, Adobe
Room 101H, Level One

Adobe and AIGA work together to help designers envision the future by understanding how design studios take shape, knowing what skills may be needed and foreseeing what kinds of creative possibilities will be enabled. Building on ideas drawn from two joint initiatives, “Defining the Studio of 2015” and “Defining the Designer of 2015,” this session takes a client-side view of changes ahead and looks at the problems and opportunities designers and clients may face in the future. The presentation will examine how the creative process is changing, new types of client demands and what forward-looking models will be employed as clients and designers work together to have maximum impact. 

12:45 p.m. - 2:30 p.m.

The Design Fair, including exhibit booths and hands-on studio, will be open.

1:00 p.m. - 2:00 p.m.
Bruce Nussbaum, Parsons The New School for Design; Michael Vanderbyl, Vanderbyl Design; Danny Yount, Danny Yount Design; Sagi Haviv, Chermayeff & Geismar & Haviv; Véronique Vienne, Véronique Vienne; Jennifer Daniel, Bloomberg Businessweek; Helen Armstrong, Miami University, Ohio; Michael Bierut, Pentagram; Su Mathews, Lippincott; April Greiman, Made in Space
Design Fair

Sit down for a conversation with your design hero at a roundtable. Pre-registration is required and you may only sign up for one roundtable during “Head, Heart, Hand”.

All roundtables are filled:

  • Helen Armstrong
  • Michael Bierut
  • Jennifer Daniel
  • April Greiman
  • Sagi Haviv
  • Su Mathews
  • Bruce Nussbaum
  • Michael Vanderbyl
  • Véronique Vienne
  • Danny Yount
2:30 p.m. - 3:45 p.m.

Choose to attend one of a dozen affinity sessions on subjects ranging from typography and design theory to branding and globalism.

2:30 p.m. - 3:45 p.m.
Jennifer Daniel, Bloomberg Businessweek
Room 200F&G, Level Two

What the f*** does “data visualization” mean? This session, led by Jennifer Daniel of Bloomberg Businessweek, offers an honest discussion about what it’s like to have one foot in research, one foot in design, a hand in illustration and another hand in editing—then putting any remaining appendages to use on top of that. Attendees, please note: There is a 51.4 percent chance of inappropriateness, a 99.2 percent chance of charts and a 29.2 percent chance of both.

 

2:30 p.m. - 3:45 p.m.
Allan Haley, Monotype Imaging
Room 101B, Level One

The future of typography is in very good hands. Young designers are creating thought-provoking, powerful and, at times, stunning typography that is sure to spawn future design trends. This session will look at the best work being done by exceptional young designers and examine why it is so good. Hard-hitting hard copy and interactive design solutions will be explored, dissected and celebrated. Participants will see forward-thinking typographic solutions from around the world as well as their own backyard. Whether you have thousands of fonts and use them with ease or you approach typographic problems with trepidation, this session will inform, challenge and inspire.

2:30 p.m. - 3:45 p.m.
Linda Joy Kattwinkel, Owen, Wickersham & Erickson; Shel Perkins, Shel Perkins & Associates
Room 101G, Level One

It’s not unusual to hear a designer say, “I don’t use contracts.” Typically, this means the designer doesn’t know much about contracts or worries that clients will be offended if a contract is mentioned. Well, even if you proceed without a written agreement, it’s quite likely that you DO have a contract in place—and what you don’t know can hurt you. This session explains how oral and written legal agreements are created between a designer and a client, and how a court might later interpret that contract if you have a dispute. We’ll also review the updated AIGA Standard Agreement for Design Services to see how it has been expanded to include the rapidly growing discipline of motion design. 

2:30 p.m. - 3:45 p.m.
Joe Cecere, Little & Company
Room 101H, Level One

In today’s world, companies are expected to do more with less. This is the reality for brands across industries and, more frequently, it is leading some of today’s most successful companies to use strategic design thinking for top impact in both internal and external brand communications. In this session, Joe Cecere will discuss how the partnerships he has forged with some of today’s top brands—from Target to Microsoft—helped these companies design their brand “from the inside out.” Using real-world case studies, participants will learn how the use of strategic design thinking can be an innovative game changer for brands looking to improve experiences at every level of their organization.

 

2:30 p.m. - 3:45 p.m.
Nathan Shedroff, California College of the Arts
Room 101E, Level One

With the renewed interest and energy around design thinking and design strategy, designers of all types have unprecedented opportunities to get involved with client or company strategies. However, business strategy isn’t usually part of a standard design education. Nathan Shedroff will cover the processes and context of business strategy. He’ll discuss what designers need to know about business and what non-design peers in business need to learn from designers. Participants will learn where they can apply the most value throughout an organization and how to structure their offer.

2:30 p.m. - 3:45 p.m.
Randy Hunt, Etsy, Inc.
Auditorium Room 2, Level One

What does it take to build a successful web product? How do dozens of designers collaborate with engineers and other makers to build a complex and ever-changing product ecosystem for desktop computers, mobile web and native apps—simultaneously? Randy Hunt will give an insider’s look at the principles that inform design decisions and the design process at Etsy, discussing the sometimes-surprising outcomes they generate. At the company, sharing early, being comfortable throwing away work and blurring the edges between disciplines afford designers the opportunity to directly impact the community of users, the product and the business. These principles, derived from web product design, are applicable to any design process in which you want to learn from your audience and embrace change.

2:30 p.m. - 3:45 p.m.
Jennifer Kinon, OCD | The Original Champions of Design ; Patrick Redmond, Patrick Redmond Design; Michael Bierut, Pentagram; Su Mathews, Lippincott; Pamela Mead, Telefónica Digital
Room 101D, Level One

Have you ever had a mentor? Perhaps you’ve drawn on the experience or knowledge of a teacher, colleague or boss? In this session, facilitated by Su Mathews of Lippincott, the topic of mentoring is explored through the eyes of two pairs of mentors and their protégés. Through an engaging panel discussion, Michael Bierut and Jennifer Kinon—and Patrick Redmond and Pamela Mead—will reflect on the hallmarks of these mutually beneficial relationships and discuss their unique experiences. Intended for those currently learning about design, working in the field or seeking work, this session will address the simple-yet-complex aspects of mentorship, the notion of “sage advice” and mentor resources.

2:30 p.m. - 3:45 p.m.
Marian Bantjes; Chee Pearlman, Chee Company
Auditorium Room 3, Level One

Upon the release of Marian Bantjes’ first monograph, Pretty Pictures, Chee Pearlman and Bantjes will sit down for a public chat about the book, life in general and unexpected topics of great hilarity and surprise. You can expect faux pas, non-sequiturs, heartfelt confessions, tragedy, triumph and the minutiae of the mundane. Come, see and partake in this once-in-a-lifetime, never-to-be-repeated experience!

2:30 p.m. - 3:45 p.m.
Michael R. Gibson, The University of North Texas; Sean Donahue, Art Center College of Design
Room 101F, Level One

The challenges that now confront emerging designers as they transition from the collegiate landscape into the multilayered landscape of contemporary practice are far more complex than they were ten—or even five—years ago. Future designers must now enter the dynamic, ever-evolving world of our profession equipped not only with traditional “craft” knowledge but also with the conceptual wherewithal necessary to combine knowledge from different disciplines, or to create new knowledge as a means to guide intricate design formulations, processes and assessments. Truly effective designers must now understand and come to grips with the many ways human needs map to the social, technological, emotional, economic and political realities that contextualize them—in all their inherent complexity. The presenters discuss design research, thinking and strategy in the context of design education.

2:30 p.m. - 3:45 p.m.
Bruce Nussbaum, Parsons The New School for Design
Auditorium Room 1, Level One

It’s no secret that our world is undergoing dramatic shifts technologically, politically, economically and environmentally. In 2010, a survey conducted by IBM revealed that the most valued management skill was creativity. In this session, Bruce Nussbaum explores why we must all be our most creative in order to be our most competitive and how we can use this creativity to build a new kind of entrepreneurial capitalism. He will discuss the five creative competencies, from knowledge minting to pivoting, aimed at helping both individuals and organizations create routinely and well. He’ll also investigate the way in which people, businesses and countries are enhancing their creative intelligence and how they operate in a twenty-first century global culture. You’ll leave this session feeling confident and filled with ideas on how to bolster your creative capacities.

 

2:30 p.m. - 3:45 p.m.
Doug Powell, IBM; Dawn Hancock, Firebelly Design; Mike Weikert, Center for Social Design and Master of Arts in Social Design at Maryland Institute College of Art ; Mark Randall, Worldstudio; Casey Caplowe, GOOD
Room 101C, Level One

How and where are designers creating design-driven social change? How do we, as designers, connect to our community to make the world a better place? This panel, featuring presenters who bring a range of perspectives from across the field, will take an in-depth look at where we are and where we’re going. Doug Powell, design studio lead for IBM and Design for Good ambassador, will facilitate a simulating conversation on how these individuals and companies are advocating the importance of creating positive social impact through design and creating opportunities for visibility and growth. You’ll hear inspirational stories, identify resources and discover how Design for Good serves as a powerful tool for igniting change.

3:45 p.m. - 4:30 p.m.
Refreshment break, sponsored by Aquent
Foyer
4:30 p.m. - 6:30 p.m.
Auditorium, Level One

Gather with  fellow attendees to hear from more exceptional designers and vote in the second round of Command X: Season 4.

4:30 p.m. - 5:00 p.m.
Auditorium, Level One

This double-projector presentation by Tamara Shopsin and Jason Fulford showcases their many collaborative projects and focuses on the opportunities to be found in this method of working. Shopsin , an illustrator, author and cook, and Fulford, a photographer and publisher, maintain separate practices, but their work often overlaps. Themes will include spaghetti, philosophy, Rudolf Arnheim, Tokyo, Harpo Marx, baseball, mischief, puzzles, travel, Polyphemus, The Fall, Bruno Munari, city government, Albert Einstein, magic and a bloodshot eyeball.

5:00 p.m. - 5:15 p.m.
Jessica Helfand, Winterhouse; Jennifer Morla, Morla Design; Lucille Tenazas, Tenazas Design; Michael Vanderbyl, Vanderbyl Design; Matteo Bologna, Mucca Design; Lorraine Wild, Green Dragon Office
Auditorium, Level One


Sponsored by Target

The contestants present their second round designs. The audience votes and two more contestants (along with their AIGA Medalist mentors!) are eliminated. The final assignment is given.

5:15 p.m. - 5:45 p.m.
Leyla Acaroglu, Eco Innovators
Auditorium, Level One

Design is an amazing profession that, like any other, has its ups and downs. What is incredible about designers is their power to influence and affect the people that we work with and the big, wide world—whether we intend to or not! Simple choices can lead to amplified impacts and the unintended consequences of our actions can have positive or far-reaching negative impacts as well. In this compelling and humorous talk, Leyla Acaroglu will share stories of design impacts (both intentional and unintentional) and illustrate a new narrative of design-led change. And perhaps she’ll uncover some things that you didn’t learn in design school.

 

5:50 p.m. - 6:20 p.m.
J. J. Sedelmaier, J. J. Sedelmaier Productions, Inc.
Auditorium, Level One

Ever wonder how the series Beavis and Butt-Head got launched? Or how “The Ambiguously Gay Duo” is directly related to a decapitated chicken? Maybe you were intrigued by a bankrupt superhero turned cartoon character defense attorney? And while we’re at it, who did the logo segment that closes each and every episode of The Colbert Report? These important questions and issues will be addressed in this presentation, which will consist of film clips interspersed with inappropriate comments. J. J. Sedelmaier will cover several of the experiences he and his studio have endured while producing some of the most entertaining animation ever to come out of a small, independent cartoon and design shop in White Plains, New York.

6:30 p.m. - 8:30 p.m.

Presented by Adobe, Aquent and Shutterstock

There is no better way to end an inspiring day than to kick back and enjoy a beverage and a bite to eat while you mingle with other designers, conference supporters and design luminaries. Check out the sponsor exhibits, visit the bookstore, participate in a hands-on studio activity, provide welcome feedback to young designers participating the Student Portfolio Review and more.

6:30 p.m. - 7:15 p.m.
Design and Bookstore

Pick up a copy of Marian Bantjes' brand new monograph, Pretty Pictures, and get it signed by the Marian herself!

6:30 p.m. - 7:15 p.m.
Bruce Nussbaum, Parsons The New School for Design
Design and Bookstore

Pick up a copy of Bruce Nussbaum's book, Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire, and get it signed by the author himself!

7:30 p.m. - 8:15 p.m.
Design and Bookstore

Warren Lehrer will be in the Design and Bookstore to sign copies of his book, A Life In Books: The Rise and Fall of Blue Mobley.

6:45 p.m. - 8:00 p.m.
Design Fair

Sponsored by IBM

SOLD OUT (NO WAITLIST AVAILABLE)

If you're a student, display your portfolio in the Student Portfolio Review or, if you have some years of experience under your belt, stop by to provide your valuable feedback to an emerging designer.

8:00 p.m. - 9:30 p.m.
Allan Haley, Monotype Imaging
Auditorium Room 1, Level One

Can you pick Gotham out of a crowd? Been around the typographic block a few times? Then you’re ready to take the 2013 AIGA Type Quiz. You say you’ve taken the quiz before? It won’t help. We’ve got all new questions. In fact, this year’s quiz will be even more fun and rewarding than ever before. There will be more prizes and a series of questions for those that don’t care that five-point type was once called “pearl.” And, if you know your typographic stuff, winning the varsity section will score you the grand prize of the complete Linotype® Originals OpenType Library of more than 1,700 fonts and “Typophile of the Year” bragging rights. Prizes will also be awarded to the “Friends of Doyald Young” winner, “Fred Goudy Honorable Mention” and “Typographically Challenged.” Did we mention that there will be lots of prizes? Test your “metal” at the “Head, Heart, Hand” Type Quiz.

9:00 p.m. - 11:00 p.m.
Auditorium Room 2, Level One

This film version of the George Gershwin Broadway musical was nominated for four Oscars, including Best Cinematography. Funny Face features the play’s original star, Fred Astaire, cast as fashion photographer Dick Avery—a character based loosely on Richard Avedon—who is sent out by his boss to find a “new face.” It doesn't take Dick long to discover Jo, a Greenwich Village bookstore clerk played by Audrey Hepburn. Dick whisks the wide-eyed girl off to Paris and transforms her into the fashion world’s hottest model. Don’t miss the chance to see this classic film on a large screen!

Oct. 12, 2013
7:30 a.m. - 9:00 a.m.
Design Fair

Sponsored by Shutterstock

Continental breakfast will be available and exhibits will be open.

7:45 a.m. - 8:45 a.m.
Leyla Acaroglu, Eco Innovators; Bruce Nussbaum, Parsons The New School for Design; Kevin Gilboe, 3M; Lara McCormick, New Hampshire Institute of Art; Karen Zimmermann, University of Arizona; Julie Spivey, University of Georgia; Annabelle Gould, University of Washington; Richard Grefé, AIGA
Design Fair

Sit down for a conversation with your design hero at a roundtable. Pre-registration is required and you may only sign up for one roundtable during “Head, Heart, Hand”.

All roundtables are filled:

  • Leyla Acaroglu
  • Kevin Gilboe
  • Annabelle Gould
  • Richard Grefé
  • Lara McCormick and Julie Spivey
  • Bruce Nussbaum
  • Holly Willis and Karen Zimmerman
9:00 a.m. - 10:45 a.m.

Hear from more engaging speakers and get an update on the Command X: Season 4 contestants.

9:00 a.m. - 9:30 a.m.
Nicole Lazzaro, XEODesign
Auditorium, Level One

Over the past 40 years, games have developed an interactive language that can change players’ minds, guide their hands and captivate their hearts. These engagement techniques generate strong emotions that drive play and, most importantly, are fun. To keep people coming back again and again, games are designed to produce hundreds of specific emotions that fully and powerfully engross players. The same principles that are used to increase focus and interest over time can be sequenced into four kinds of engagement loops. Based on 20 years of research, we call these the “Four Keys to Fun.” In this talk, Nicole Lazzaro explores how certain feelings create dynamic engagement, and how you can design deeper emotional experiences using the “Four Keys to Fun.” Leave inspired to create the next generation of graphic and interaction design by harnessing the unique and compelling power of fun.

Free white papers on emotion and game here.

9:30 a.m. - 9:45 a.m.
Sean Adams, AdamsMorioka; Matteo Bologna, Mucca Design
Auditorium, Level One


Sponsored by Target

Join Sean Adams as he checks in with the Command X contestants and their AIGA Medalist mentors at the Command X workstation.

9:45 a.m. - 10:15 a.m.
Steve Duenes, The New York Times; Matthew Ericson, The New York Times
Auditorium, Level One

Compelling images—rooted in data and reporting—can be as evocative as they are informative. Great data visualization in the context of journalism is like the best-written story, full of rich details gracefully woven together as a vivid explanation or narrative. The images can vary, but the ones that create understanding are those that readers remember, like hundreds of fastballs pitched at once, a low flight over the Cascade Mountains, the whirl of a conductor's arms or dozens of possible paths to the White House. Memorable images are created from data by design, a crucial but sometimes overlooked component of visualization. Steve Duenes and Matthew Ericson will demonstrate why it’s so central.

10:15 a.m. - 10:45 a.m.
Auditorium, Level One

David Kwong, the magician behind the hit summer film Now You See Me, will demonstrate how he has uniquely synthesized the worlds of magic, language and puzzles. Watch as Kwong deftly weaves together word games, crossword puzzles and sleight of hand to create miraculous intellectual illusions. Through artful language, with impeccable timing, he will make the audience question what’s magic, what’s not and whether or not that even matters.

10:45 a.m. - 11:30 a.m.
Refreshment break, sponsored by Aquent
Foyer
11:30 a.m. - 12:45 p.m.

Choose to attend one of a dozen affinity sessions on subjects ranging from typography and design theory to branding and globalism.

11:30 a.m. - 12:45 p.m.
Steve Duenes, The New York Times; Matthew Ericson, The New York Times
Auditorium Room 1, Level One

The importance of data visualization lies in the clarity it can bring to complex subjects. Of course, there are many steps in data visualization, including research, data collection, analysis, editing and design. How do you structure complex information so that readers don’t actually feel its complexity? Using a variety of visualization examples, Matthew Ericson and Steve Duenes of The New York Times will demonstrate how design improves communication and helps make the complex clear.

11:30 a.m. - 12:45 p.m.
Véronique Vienne, Véronique Vienne
Room 101G, Level One

So eccentric, so vibrant, so skillful: current French theatrical posters thrive in a parallel universe on the cultural scene. In this session, design critic Véronique Vienne will explore the reasons why the theatrical community in France fosters graphic invention and creativity. Seemingly immune to marketing pressures, oddly compelling advertising campaigns are evidence that there is still a demand in the public for unconventional thinking. Vienne will display posters by prominent European graphic designers, including Vincent Perrottet, Anette Lenz, Werner Jeker, Philippe Apeloig, M/M Paris, ter Bekke/Behage or Malte Martin. Season after season, these designers develop the graphic identity of prestigious theaters such as the Odéon or the Châtelet. What is their methodology?

11:30 a.m. - 12:45 p.m.
Vanessa Corrêa, University of California; Kirill Mazin, University of California; Christopher Simmons, MINE
Auditorium Room 3, Level One

Few design engagements capture the public’s interest like an identity redesign, and few redesigns have been more publicly controversial than the recent effort by the University of California. In this facilitated session with UC Creative Director Vanessa Corrêa and Designer Kirill Mazin, Christopher Simmons examines the good, the bad and the ugly of the logo controversy, including the process, the rollout strategy, and the discourse it created amongst the public, the media and the profession. What lessons can we learn from this controversy? What has it taught us about the relationship between design and society at large? What cautions does it offer for the next big redesign? This is an interactive session. Bring your questions, opinions and an open mind.

11:30 a.m. - 12:45 p.m.
Room 101H, Level One

Just as food satisfies many needs beyond simply nutrition, food branding can speak to us on many levels. In this session, Douglas Riccardi will explore current trends in restaurant and food branding. He’ll share the strategy involved in creating or transforming food brands from raw to well done, and he’ll discuss how a brand’s core values can impact its overall design and marketing strategy and create deep connections with its customers. With clients ranging from Hale and Hearty Soups to Mario Batali, the MEMO owner will draw on his studio’s projects and other notable brands, tackling the unique challenges and opportunities faced by designers working in this arena.

11:30 a.m. - 12:45 p.m.
Room 101C, Level One

The living nature of digital services means that designers can’t design a service experience. They can only design the resources for people to bring the experience to life for themselves. Designers create affordances that help people know where to start, what to do and when to do it. Services come to life through people: how they “read” the resources, their personal history and their context. We see two trends placing new demands on designing for service. The first is what we call living services—the meteoric rise of mobile, embedded sensors and more natural interfaces. The second, just starting to appear as a broader global trend, is described in the book The Intention Economy—the shift from sellers finding buyers to buyers finding sellers. In this session, Shelley Evenson and Tom Schneider describe how they think these trends will influence designing for living services.

 

 

11:30 a.m. - 12:45 p.m.
Ruki Ravikumar, University of Central Oklahoma; Karin Jager, University of the Fraser Valley; Diane Mikhael, Virginia Commonwealth University in Qatar; Muneera Umedaly-Spence, Middle East Design Educators Association; Mariana Amatullo, Art Center College of Design
Room 101E, Level One

The role of design educators is as dynamic and ever-changing as the discipline of design. Design educators are continually faced with a need to expand their capacity in the classroom in order to prepare students to successfully practice and compete in the global marketplace. This panel—consisting of design educators representing AIGA, Society of Graphic Designers of Canada, Cumulus and Middle East Design Educators Association—will discuss the relevance of design education, the need for cultural empathy and the challenges and changing roles of design educators in a global context.

11:30 a.m. - 12:45 p.m.
Ryan Jacoby, Ryan Jacoby LLC
Room 101F, Level One

Whether you’re building a startup, forming a studio or working with others, ignoring the craft of leadership will limit your potential and impact. The question remains: What is design leadership, and how does it look and feel at its best? In this session, Ryan Jacoby builds upon the graduate interaction design course he teaches at the School of Visual Arts, taking a hands-on approach to the question of design leadership. Jacoby will share stories of his own flameouts and talk about what’s necessary to become a strong, confident leader. At the end, you’ll come away with ideas and tactics to become such a leader yourself.

11:30 a.m. - 12:45 p.m.
Doug Powell, IBM; Matthew Trowbridge M.D., M.P.H., University of Virginia School of Medicine; John Bilderback, Chattanooga-Hamilton County Health Department; George Aye, Greater Good Studio
Room 101B, Level One

Presented by the Robert Wood Johnson Foundation

Nearly one-third of children and teens in the United States are overweight or obese. If we don’t reverse the childhood obesity epidemic, the current generation of young people could be the first in U.S. history to live sicker and die younger than their parents’ generation. While we’re seeing some progress in reducing childhood obesity rates throughout the country, the progress isn’t even, particularly for children living in lower-income communities and communities of color. Creating environments that support the ability of children and families to eat healthy foods and be active is key, and designers can help. Designers, in partnership with researchers, public health practitioners, educators, community leaders and policy-makers, can create compelling design solutions and concepts that make healthy choices appealing and accessible, and shine light on practices and policies that could be improved.

With a panel of leading experts in the fields of design, education and community health, we’ll examine projects aimed at preventing childhood obesity and approaches that best utilize design and design thinking to help the most vulnerable children. You’ll come away with a better understanding of current needs, how improvements can be made and ideas about how to collaborate with key stakeholders to help reverse the childhood obesity epidemic. 

11:30 a.m. - 12:45 p.m.
Matthew Jacobson, DigitasLBi
Room 101I, Level One

Think of the last song you listened to. Can you picture the album cover? For years, album covers were intrinsically linked to the music they helped market. Now that songs are mainly consumed digitally, cover art has become less related in the listener’s mind. Meanwhile, there are a growing number of fans that fetishize vinyl and the increasingly deluxe packaging that comes with it. Matthew Jacobson, former head of design for Jack White's Third Man Records and owner of the  Le Grand Magistery label, has designed hundreds of covers for musicians including The White Stripes, Andrew Bird, Beck and Momus. Sharing personal experiences from his tenure in the music industry, Jacobson will discuss some of the ways in which designers (and digital storefronts) are working to make album art as relevant as ever.

11:30 a.m. - 12:45 p.m.
Allan Peters, Target
Auditorium Room 2, Level One

Have you ever wondered what it would be like to work at a boutique design agency? How about a huge marketing agency or a global ad agency? What about working in-house for the best brand in the world? Allan Peters has tried them all and has survived to tell the tale. This is a story that spans 33 years and includes not only the victories but also the downright ugly stuff that happened along the way. Join him as he walks you through projects for brands like Nike, ESPN and Target. He’ll show you his process and share behind-the-scenes stories and photos. Peters loves design. He loves to make it, hunt for it, document it, write about it and, most importantly, he loves to talk about it.

11:30 a.m. - 12:45 p.m.
Room 101D, Level One

When we think of paper, the words “malleable” or “elastic” don’t usually come to mind. In truth, however, paper is highly flexible as a medium for designers and illustrators. The unique, tactile nature of the material and its application often result in unexpected and delightful outcomes. The panel includes three talented individuals who will share insights into how they transform the 2-D into 3-D and the 3-D back into 2-D, bridging these seemingly different worlds through their craft. We’ll explore this means of working, discuss the design, printing, illustration and assembly required for 2-D and 3-D work, and view select projects that use paper in unique and exciting ways. You'll leave with a better understanding of the craft behind this medium.

12:45 p.m. - 2:30 p.m.

The Design Fair, including exhibit booths and hands-on studio, will be open.

1:00 p.m. - 2:00 p.m.
Aaron Draplin, Draplin Design Co.; Alissa Walker, A Walker in LA; Ben Levitz, Studio On Fire; Véronique Vienne, Véronique Vienne; Heather Corcoran, Washington University in St. Louis; Ruki Ravikumar, University of Central Oklahoma; Amanda Horton, University of Central Oklahoma; Julie Spivey, University of Georgia; Frank Armstrong, California State University, Chico; Bonnie Siegler, Eight and a Half; Michael Bierut, Pentagram; Richard Grefé, AIGA; Seth Johnson, Seth Johnson Design
Design Fair

Sit down for a conversation with your design hero at a roundtable. Pre-registration is required and you may only sign up for one roundtable during "Head, Heart, Hand".

All roundtables are filled:

  • Frank Armstrong and Julie Spivey
  • Michael Bierut
  • Heather Corcoran and Ruki Ravikumar
  • Aaron Draplin
  • Richard Gréfe
  • Amanda Horton
  • Seth Johnson
  • Ben Levitz
  • Bonnie Siegler
  • Véronique Vienne
  • Alissa Walker
2:30 p.m. - 3:45 p.m.

Choose to attend one of a dozen affinity sessions on subjects ranging from typography and design theory to branding and globalism.

2:30 p.m. - 3:45 p.m.
John Christakos, Blu Dot; Michael Hart, mono
Room 101H, Level One

In the world of modern furniture, an industry often viewed as elitist and unapproachable, Blu Dot is a brand that stands out. For the past decade, Blu Dot and its longtime agency, mono, have created work that has helped forge a different—and much more human—bond with their fans. They have developed some of the most inventive and innovative work in the industry, including apps, films, swap meets and other things that only can be described as “an experiment.” Join Blu Dot’s founder and CEO, John Christakos, and mono’s founder and creative co-chair, Michael Hart, as they pull back the curtain on their working relationship.

2:30 p.m. - 3:45 p.m.
Sean Adams, AdamsMorioka
Auditorium Room 3, Level One

Over the last 100 years, AIGA has grown to become a vital international design organization. As the profession and society evolved, so did AIGA. If you like cultural history and enjoy seeing a vast amount of groundbreaking design, this is your lecture. “The Best from the Best” will feature work created for the organization by the industry’s greatest talents, including Andy Warhol, Paul Rand, Saul Bass, Ivan Chermayeff, Stefan Sagmeister, Michael Vanderbyl, Michael Bierut and Paula Scher.

2:30 p.m. - 3:45 p.m.
Julie Beeler, Second Story; Jacky Myint, The New York Times; Jeremy Mendes, National Film Board of Canada
Room 200F&G, Level Two

We’re at the cusp of a digital redistribution of content made possible by an “always-on” public. As a result, designers must engage audiences across devices through integrated storytelling and make straightforward decisions that react to specific moments. Using narrative, designers must create more interactive content that is easy to understand and platform agnostic. This session will examine the techniques of visual storytelling as the medium continues to distance itself from traditional publishing systems. 

2:30 p.m. - 3:45 p.m.
Terry Irwin, Carnegie Mellon University; Gideon Kossoff; Cameron Tonkinwise, Carnegie Mellon University
Room 101E, Level One

The transition to a sustainable society is one of the most important and exciting design challenges of our era. Today, designers in both professional practice and education are undertaking projects in sustainable design and social innovation. However, these efforts lack a unifying framework. In the face of social and environmental challenges, a vibrant, international grassroots “transition movement” is working to build local community resilience. How do designers identify their role and become a voice in this movement?

This panel session will propose “transition design” as a new field that uses the tools, processes and studio culture of design to facilitate this. Transition design focuses on reconceiving everyday life and societal systems around food, health, transportation, policy and energy resources to be more sustainable. Transition designers understand the interconnectedness of social and natural systems and conceive solutions that leverage the power of symbiosis. Participants will be introduced to the four aspects of transition design and presented with examples of transition initiatives. 

2:30 p.m. - 3:45 p.m.
Linda Joy Kattwinkel, Owen, Wickersham & Erickson; Shel Perkins, Shel Perkins & Associates
Room 101F, Level One

We’re in the business of creating successful identities and helping our clients to build strong brands. However—quite honestly—not all trademarks are created equal. This session will examine the essential elements that make an identity strong or weak from a legal standpoint. We’ll also discuss strategies for avoiding infringement and defending trademarks in a crowded and competitive marketplace, as well as the limited situations in which the laws of fair use and parody allow trademarks to be copied.

2:30 p.m. - 3:45 p.m.
Jennifer Thibault, Reboot; Ethan Wilkes, Reboot
Room 101B, Level One

From redesigning civic engagement to creating mobile phone–based social accountability tools, Reboot is advancing the applications of design for policy and social change efforts worldwide. Helping the world’s leading organizations become more responsive to the communities they serve, Reboot designs and implements systems that enable institutions and individuals to engage one another in tackling social challenges. In this session, we will discuss the ways in which we apply four disciplines of design—design research, communications design, service design and interaction design—in creating human-centered solutions to governance and development worldwide. We will share stories from our work in Pakistan, Nigeria and across the United States, and offer best practices for applying similar design tools to the thorniest of social challenges.

 

2:30 p.m. - 3:45 p.m.
Jeff Scher, Fez Films
Auditorium Room 2, Level One

In this session, artist and filmmaker Jeff Scher will discuss visual emotions in the context of the wordless essay films he has made for NYTimes.com. He will screen an assortment of his films while discussing his work process, the blossoming of visual literacy in the new media and the current renaissance of the short film. His theories regarding montage as an alternative to narrative will be presented, and he will address the evolution of the experimental film from the “underground” to its toehold at “the Old Grey Lady.”

2:30 p.m. - 3:45 p.m.
Allan Chochinov, Core77
Auditorium Room 1, Level One

Ever more sophisticated, propagandist media relentlessly aims to influence and determine our ideas around value, consumption and sustainability—all through the lens of design and innovation. This entertaining, heartbreaking, heartwarming and ultimately pragmatic talk will take a look at contemporary messaging around the design of brands, goods and services, and how we can reclaim with authenticity the threatened promise that design equates to making things better.

2:30 p.m. - 3:45 p.m.
Karl Kaiser, Boys & Girls Clubs of America; Scott Kirkwood, National Parks Conservation Association, National Parks magazine ; Robert Villaflor, Human Rights Campaign; Stephnee Leathers, Robert Half
Room 101D, Level One

In-house design teams face unique challenges—within a nonprofit, these are magnified. Advocacy groups need to communicate their mission to a variety of constituencies—children and adults, funders and patrons—through a variety of contexts. As budgets across sectors shrink, nonprofits are also tightening their belts. In-house designers must strive to help their colleagues understand the value of design and the role it plays in furthering their organization’s mission. But, how do all of these challenges work to our advantage? How can you communicate the innovative and strategic thinking behind beautiful work to those within the organization and beyond? With a panel of designers from a broad spectrum of nonprofits, we’ll tackle these tough questions and more. You’ll hear success stories, see how different departments address these challenges and come away with ideas on how to strengthen the value of design within your company.

2:30 p.m. - 3:45 p.m.
Jesse Reed, Pentagram; Ann Willoughby, Willoughby Design; Alexis Reid; Kit Hinrichs, Studio Hinrichs; Maria Wennerstrum, Target
Room 101G, Level One

As AIGA approaches the milestone of its centennial, this panel of design professionals comes together to represent every stage of a design career. Drawing on their own journeys—their combined ages approaches 200 years of experience—we will touch on where the profession has been (the first 100 years), how it is changing and where we think it will go (the next 100 years). Personal stories will help us reflect on the past, discuss the present and consider the future of communication design. You’ll come away inspired by the progress and potential not only of these individuals, but of the profession at large.

2:30 p.m. - 3:45 p.m.
Doug Powell, IBM; Maria Elavumkal, IBM Design
Room 101I, Level One

How do you inject design (and designers) into the largest technology company on the planet? After 100 years in business, IBM has embarked on a transformational journey to redefine itself for the next century. The newly created division, IBM Design, is leading the way by transforming how IBM thinks and how they design products. The mission of IBM Design is to engage and inspire forward-thinking individuals everywhere to impact humanity in ways that matter and endure—and represents a new era of design-led innovation at IBM. Join Doug Powell, former AIGA national president and key member of the team building this vision, along with other members of the IBM Design team for a discussion on design and culture transformation on a global scale. 

3:45 p.m. - 4:30 p.m.
Refreshment break, sponsored by Shutterstock
Foyer
4:30 p.m. - 6:30 p.m.

Gather with fellow attendees to hear from more exceptional designers and choose the winner of Command X: Season 4.

4:30 p.m. - 5:00 p.m.
Jennifer Kinon, OCD | The Original Champions of Design ; Bobby C. Martin Jr., OCD | The Original Champions of Design
Auditorium, Level One

How does who we are affect what we do? And, how does what we do affect who our clients are? The OCD partners discuss branding and personal identity through the lens of their three-year-old design firm.

 

5:00 p.m. - 5:15 p.m.
Jessica Helfand, Winterhouse; Jennifer Morla, Morla Design; Lucille Tenazas, Tenazas Design; Michael Vanderbyl, Vanderbyl Design; Matteo Bologna, Mucca Design; Lorraine Wild, Green Dragon Office
Auditorium, Level One


Sponsored by Target

In the final round of Command X: Season 4, the final three contestants battle it out for prizes, fame and glory! Join the excitement as the final three contestants present their work, the audience votes and a winner is chosen! 

5:15 p.m. - 5:45 p.m.
Margaret Gould Stewart, Facebook, Inc.
Auditorium, Level One

Design is often seen as an art form, and something that creates value for those who can afford it. But the promise of modern technology and social media is the democratization of access to information and the channels through which we tell our stories. So what is design’s relationship to sites like Facebook, YouTube, Twitter and Instagram? These massive open platforms require a great deal of effort to get right, including product vision, strong partnership with engineers and great execution. But they also require an intangible quality that can be much harder to come by: humility. 

 

 

5:45 p.m. - 6:15 p.m.
Aaron Draplin, Draplin Design Co.
Auditorium, Level One

Using scientific proof and state-of-the-art multimedia techniques, Aaron Draplin delivers a suckerpunch of a talk that aims to provide bona fide proof of work, the highs and lows of a ferociously independent existence and a couple of tall tales from his so-called career in the cutthroat world of contemporary graphic design. Just a regular American guy with a trajectory a little dirtier than yours, his talk is open to all comers—who are brave enough to show up. If you are a youngster, you may find yourself inspired to attack your design future in a different way. If you are established, you may leave feeling grateful you don’t have anything to do with him. Hard to say. 

 
7:30 p.m. - 10:00 p.m.
Walker Art Center

Presented by Shutterstock

Celebrate your last night at “Head, Heart, Hand” with food, beverages, entertainment and friends at the legendary Walker Art Center. Pixels of Fury, the highlight of the closing party, is a live design competition that takes creative inspiration to a new level. Watch and cheer as the contestants battle it out in three rounds of design challenges, then help us determine a winner based on speed, talent and creative use of Shutterstock imagery. Which only leaves the question: whose inspiration will shine the brightest? Join us and find out!

Buses to the party leave the Convention Center from 7:15–9:00 p.m., with return service from the Walker Art Center from 9:00–10:00 p.m.

 

Oct. 13, 2013
9:15 a.m. - 1:00 p.m.

Registration for this event has closed.

AIGA Members: $45
All Nonmembers: $70

On this tour, you'll discover the architectural features of Jean Nouvel-designed Guthrie Theater—influenced by the Mississippi River's proximity and beauty—and learn about everything from ground plans to groundbreaking, site selection, neighborhood influences and other noteworthy elements that have garnered worldwide attention. After the hour and a half tour, you'll head to Sea Change Restaurant—headed up by James Beard Award-winning chef Tim McKee—for lunch and networking with other “Head, Heart, Hand” attendees.

Transportation is provided. Buses depart from the front of the Convention Center on Second Avenue South.

10:00 a.m. - 12:00 p.m.
Millennium Hotel, The Dome

Join Richard Grefé, AIGA executive director, and members of the AIGA board of directors for an informative meeting about the future of AIGA. Your questions drive this meeting so come prepared for conversation.

This meeting is optional and open to both conference attendees and non-attendees.

Location:
Millennium Hotel Minneapolis
The Dome
1313 Nicollett Mall

10:00 a.m. - 12:00 p.m.
Bill Moran, Hamilton Wood Type and Printing Museum; Jim Moran, Hamilton Wood Type and Printing Museum; Ben Levitz, Studio On Fire
Studio On Fire

Fee: $50 (WAITLIST CLOSED, SESSION FULL)

This is a rare opportunity to tour and print in the Studio On Fire pressroom. Led by Ben Levitz and Jim and Bill Moran of the Hamilton Wood Type and Printing Museum, the workshop—led right alongside some of the finest letterpress machines ever made—will provide an explanation of the letterpress process. Working with wood type and polymer plates to press elements, attendees will create poster-size collaborative letterpress prints by hand. Wear clothes that can get dirty.

Transportation is provided. Buses depart from the front of the Convention Center on Second Avenue South.

 

11:00 a.m. - 2:00 p.m.

Registration for this event has closed.

AIGA Members: $40
All Nonmembers: $55

This private tour takes you to the Claes Oldenburg: The Sixties exhibit, showcasing a broad range of the artist's sculptures including prized works from the Walker  Art Center’s collection such as Upside Down City (1962) and Shoestring Potatoes Spilling from a Bag (1966). After this hour-long tour, you'll enjoy a lunch at Gather, a D'Amico concept restaurant within the Walker, with your fellow "Head, Heart, Hand" attendees to network one last time or reflect on the conference. After lunch, folks are free to examine the Walker’s extensive collection of contemporary art, or to head outside and do a self-guided tour of the world famous sculpture garden.

Transportation is on your own.

1:30 p.m. - 3:30 p.m.
Bill Moran, Hamilton Wood Type and Printing Museum; Jim Moran, Hamilton Wood Type and Printing Museum; Ben Levitz, Studio On Fire
Studio On Fire

Fee: $50 (SESSION FULL)

This is a rare opportunity to tour and print in the Studio On Fire pressroom. Led by Ben Levitz and Jim and Bill Moran of the Hamilton Wood Type and Printing Museum, the workshop—led right alongside some of the finest letterpress machines ever made—will provide an explanation of the letterpress process. Working with wood type and polymer plates to press elements, attendees will create poster-size collaborative letterpress prints by hand. Wear clothes that can get dirty.

Transportation is provided. Buses depart from the front of the Convention Center on Second Avenue South.